Mary Kay

A digital space for a community-oriented brand

Millennials

Primary User

They know Mary Kay as a brand for older women. The current party selling method is also interpreted as being dated.

Looking For
A modern brand
Uniqueness
Community

Millennial women ages 18 to 34 are the heaviest buyers of beauty products in the $13 billion cosmetics industry. “Millennials are twice as likely to be heavy buyers and account for 47% of all heavy buyers.”

Site Adaptation

Be You.

An e-commerce experience focused on the unique beauty of every woman.

Customization

mk_signup

Onboarding

Extensive profile creation allows for group and seller matching algorithms and unique visuals.

Party Translation

Current Parties

Mary Kay currently sells its products through beauty consultants at parties that they host.

Modern Parties

Skype or traditional parties scheduled in-app.

and

A sample box curated by your consultant shipped monthly.

Community Translation

Introducing
Groups

Provides customers a closer connection to their Mary Kay community and introduces level-based rewards similar to the consultants business model. 

About

Eddie Johnson (that’s me) is a recent Graphic Design graduate that loves creativity, UX, and branding.

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