They know Mary Kay as a brand for older women. The current party selling method is also interpreted as being dated.
A modern brand
Millennial women ages 18 to 34 are the heaviest buyers of beauty products in the $13 billion cosmetics industry. “Millennials are twice as likely to be heavy buyers and account for 47% of all heavy buyers.”
An e-commerce experience focused on the unique beauty of every woman.
Extensive profile creation allows for group and seller matching algorithms and unique visuals.
Mary Kay currently sells its products through beauty consultants at parties that they host.
Skype or traditional parties scheduled in-app.
A sample box curated by your consultant shipped monthly.
Provides customers a closer connection to their Mary Kay community and introduces level-based rewards similar to the consultants business model.