Macro

A restaurant that told customers exactly what they're eating, down to the macro.

Nutritional Beginner

Primary User

Early in their fitness journey and looking to learn more about living a healthy lifestyle.

Looking For
Good, healthy food
Knowledge
Community

Brand Concept

What are Macros?

Macronutrients (macros) are the nutrients that make up food. Ex: a 265 calorie meal may be broken up in to 46g of protein, 31g of carbs, and 20g of fat. Counting macros rather than calories allows for a much healthier diet.

Attraction

Social Media

Promoting through fitness influencers provides for a wider reach to gain new customers and followers.

Exterior

Large, disruptive signage to be easily recognizable in a busy city and attract new users.

Entry

Digital Wayfinding

Wayfinding

With a new experience, users can often feel overwhelmed. Macro supplies multiple sources of information and guidance to ease this feeling

Interior Signage

Employee Attire

Engagement

Table UI

An eating experience tailored towards dietary needs with meal customization

Lucid Magazine

An editorial that is informational on many different knowledge levels to attract new users and keep them customers.

Food Extensions

Reliable market items and meal prep plans to keep customers buying from Macro even when they’re not eating out there.

About

Eddie Johnson (that’s me) is a recent Graphic Design graduate that loves creativity, UX, and branding.

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