A sugar package that solves common usage pain points and supports a brand refresh.
“When baking, I reminisce about times I would cook with my mother.”
Domino Sugar has the strongest history in the sugar industry. This is used in the new branding to assert a position in the market as a historic, trusted brand.
Lacks brand strength
Package Redesign Process
Life hacks along with usage observation provided insights into the problems that needed to be solved.
A nostalgic look that draws from Domino Sugars history of being the market leader and hits on the throwback trend.
A low-cost package that solves user pain points and provides a unique shelf presence.
Eddie Johnson (that’s me) is a recent Graphic Design graduate that loves creativity, UX, and branding.